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Dyota Solutions

Feb 2019

Delivery time : 2 Months

Bridging the gap
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Confidential information has been omitted.

My role

  • Web Design

  • User flows

  • Wireframing

  • UI/UX Design

Worked with a team of 2, including:

- Business Analyst

- Co Founder

The Challenge

Gamifying Learning

Dyota Solutions is a fee only investment advisory company. Their core portfolio involves reaching out to firms and educating them about smart money management practices.

 

Dealing with a wide user group ranging from six to sixty years old, their products need to be able to cater to a wide audience. Their current training session involves the users having to log onto a web gaming portal. The game is designed to simulate the growth of their wealth over 10 rounds and teach them smart ways to manage their money. 

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With a design that is now over 5 years old, Dyota found a need to revitalise it. I was recruited to come up with the user research, designing revised workflows and making the overall application more intuitive. 

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The Approach

Building on successes 

Dyota copy.png

The core development of this product was to build on from the previous iterations. At it's core, the new product is focused on interface and design changes. A list of what worked with the current product and what could be improved was drawn up. The success of the previous product was used as a launching pad that fueled further developments. 

Current Status

Room for improvement 

How does the 5 secrets game work?

Game flowchart.png

Screens

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Small round

counter

Hard to read text

No emphasis on rules

Lack of continuity throughout 

page

Selected objects have no indication

Discovery

Keep the user informed

With the current state of the product analysed, it was clear that the user had no idea of their progress through the game. They were also not sure about the rules of the game. This is because it was never shown to them before they started to play the game. 

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Using the data that was already present of the users who played the game, a new persona was drawn up. To aid the persona, a user journey map was also drawn up to help me in understanding the current pain points of the product. 

Journey map.jpg
Profile.jpg

Insights

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1. Users cannot retain the verbal rules explained during the live training. They have to be shown the rules again when starting the game. 

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2. Since they are dealing with a lot of options in the game, a step by step method of progression needs to be implemented.

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3. To help engagement, they need to be able to select their own "life goals". These goals will have to be shown back to them during the game. 

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4. Because previous users found the initial game confusing, a useful addition could be a 'best practices' guide. This can inform the user the best ways to manage their money at a certain stage. 
  

Design

Streamlined delivery

MacbookPro15inch_Mockup copy.jpg

Redesigned Workflows

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The primary objective of the redesign was to incorporate the improved workflow. The most emphasis was given on the rules screen as this was lacking in the previous iteration. As the focus was to 'keep the user informed', the rules were clearly laid out in the start to ensure that they read it and understood the game. 

Rules.png
Dice Roll - Rule.png

The Takeaway

Small changes in design make a larger impact.

1. Designing a functional dashboard is harder than it sounds.

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Creating a dashboard to collate a lot of data is not as simple as making it visually appealing. I spent a lot of time learning about the ideal places to place data on a landing page.

I also had the chance to explore with the placement of objects in a dashboard and analyzing how users react to it.  

2. The user has to feel in control.

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Enabling the user to efficiently navigate the interface is a huge task. Certain basic navigation principles can be assumed, but each navigation interface is different. 

Especially in a product like Dyota's, tracking of progress is a vital component. Ensuring that the user understood the idea of progress within the interface was a huge learning curve. 

 

3. Too many choices spoil the end user experience.

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It is very important to be able to allow the user to explore, but it is even more important to ensure that they are moving in the right direction. Sometimes, giving the user too many choices to interact with can cause a lot of confusion, and can delay the time they take to accomplish a task.  

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