Delivery time : 2 Months
Bridging the gap
Confidential information has been omitted.
Worked with a team of 2, including:
- Business Analyst
- Co Founder
Dyota Solutions is a fee only investment advisory company. Their core portfolio involves reaching out to firms and educating them about smart money management practices.
Dealing with a wide user group ranging from six to sixty years old, their products need to be able to cater to a wide audience. Their current training session involves the users having to log onto a web gaming portal. The game is designed to simulate the growth of their wealth over 10 rounds and teach them smart ways to manage their money.
With a design that is now over 5 years old, Dyota found a need to revitalise it. I was recruited to come up with the user research, designing revised workflows and making the overall application more intuitive.
Building on successes
The core development of this product was to build on from the previous iterations. At it's core, the new product is focused on interface and design changes. A list of what worked with the current product and what could be improved was drawn up. The success of the previous product was used as a launching pad that fueled further developments.
Room for improvement
How does the 5 secrets game work?
Hard to read text
No emphasis on rules
Lack of continuity throughout
Selected objects have no indication
Keep the user informed
With the current state of the product analysed, it was clear that the user had no idea of their progress through the game. They were also not sure about the rules of the game. This is because it was never shown to them before they started to play the game.
Using the data that was already present of the users who played the game, a new persona was drawn up. To aid the persona, a user journey map was also drawn up to help me in understanding the current pain points of the product.
1. Users cannot retain the verbal rules explained during the live training. They have to be shown the rules again when starting the game.
2. Since they are dealing with a lot of options in the game, a step by step method of progression needs to be implemented.
3. To help engagement, they need to be able to select their own "life goals". These goals will have to be shown back to them during the game.
4. Because previous users found the initial game confusing, a useful addition could be a 'best practices' guide. This can inform the user the best ways to manage their money at a certain stage.
The primary objective of the redesign was to incorporate the improved workflow. The most emphasis was given on the rules screen as this was lacking in the previous iteration. As the focus was to 'keep the user informed', the rules were clearly laid out in the start to ensure that they read it and understood the game.